Break free from the perception of what skin- and haircare should look like. We create routines with fewer products, no bad stuff and an ingredients list you can actually understand. Learn more
"The new wave of innovative skincare brands reimagining the $130b industry."
"I love a good old-fashioned soap. This one, with a recipe as sustainable and simple as possible."
"My new beauty obsession. The solid soap is making its comeback."
Strip back your routines—not your skin and hair. Discover how to do more with less using our multi-purpose soap cubes. See more
The average conditioner includes 18 ingredients. Ours includes only one. Learn what you can gain using nothing but natural. See more
